Pacific Cycles has often taken a different path than most other bicycle manufacturers, coming up with creative, no-nonsense solutions, rather than just following trends.
Section Zero is Pacific Cycles' in-house creative design studion, steup in 2012 to fully unluck the potential of the Pacific brand and its reputation of turning exciting new concepts into reality. Comprised of cutting-edge designers and engineers, each Section Zero team member brings a unique and valueble skill set to the equation.
What really sets it apart from other design offices is that Section Zero consists of real cycling enthusiasts with experience not only in design and manufacturing, but also with the market itself. Sharing this love of cycling and common ideal of outside-the-box thinking, they continue to generate a typical yet extremely practical and efficient cycling products.